Clorofille - A true passion for plants
A colourful world , and an interesting and positive way of using plants will blow your minds away! If you are a garden lover or would like to experiment with plants then this new concept is definitely for you!
Clorofille developed an experimental urban farming concept where the idea behind is to discover different ways of using plants while having fun at the same time. The products are sustainable, entertaining and fun!
Gardening has been a part of Giulia's life for as long as she can remember as she is indeed a daughter of two agronomists. Growing up, surrounded by plants had a huge influence upon her passion for plants. So, now garden-lovers everywhere are encouraged and given unique access to Clorofille's 4 theme 'magic' boxes in which you can start growing your own little farm at home by expanding and discovering new ways to use plants while embracing sustainable principles of local production.
The boxes themes available at the moment are: Grow Your Soap, Grow Your Cocktails, Grow Your Colours and Grow Your Gourmet Flowers.
NOE3OU had an interview with Giulia, the founder of Clorofille's concept in order to get a better insight about what the new company is all about.
Where does the idea behind Clorofille’s concept comes from?
"The idea started when I did my PHD in plant biology at Århus University. So when i finished my education I was thinking on doing workshops for kids. I used to work also at a natural museum and it was something that i liked, so than i start thinking on how to expand the idea and not just a couple of hours on a Saturday for workshop. So I had start thinking about this kind of experimenting toys. I started with the idea of doing something with plants really kind of nerd with how you should grow plants with more or less light, more or less nutrients,really like a laboratory experiment with plants. And than i though ok, maybe i should do something maybe a little bit more fun. I am into plants because of what i studied... and than i decided that maybe the best way was to use plants in different ways not just to cook, but find out other things or other uses of plants that could be something that people might be interested about because now people have start growing stuff in their own balcony. And also the idea of being sustainable, and i think is something that people want to know and want to know how to do it."
Could you say that Sustainability is the core value of your company?
"Yes, i would say so. Off course is sustainability and it is also about my passion for plants because i could tackel sustainability from different point of views, but what i know and what i am passioned about is this one, so i decided to mixed the two things together."
Where is Clorofille’s production based?
"I am buying seeds, and for now the production is based here in Copenhagen and at my place but the idea is to expand and have a really great production of the concept boxes and than my idea is also to involve some social aspect into it. I was thinking maybe having refugee women whom are trying to find a job , they could be involved in for example packing the boxes or something like that. But that would be something in the future and not right now."
Will there be other theame boxes in the future?
"Yes! I already have a few ideas which i am working with now. One is the idea of growing your own jewellery. Maybe to dry the plants and than make some earrings or some necklaces or something like that. And then the other idea is grow your Spa, because there is this plant which is like a kind of a cucumber that you grow and than you just peel it off and you can use as a sponge in the bathroom, just like that. you don’t need to add anything or do anything else, so that was another idea i have in mind. It works like a scrub. "
How long until people are able to make their first purchase?
"I hope in a couple of weeks from now. So, very soon. I will be selling on a webshop which i am currently working on right now. So i am hoping that by middle of November it should be running and i will be shipping out boxes also."
What are your future aspiration?
"Well one of the idea is to have new boxes and than also be running some workshops like this one coming out next Saturday about using vegetables to make colours for face paint and than i would like to do more of these kind of workshops. I am also doing a couple with the grow your soap, and tooth paste at an event soon at østergro. And than i was also thinking for christmas to organise something like colouring gift cards for kids. So that are the ideas for now."
For more information take a look at their website here or follow them on facebook to keep being updated. The company is also running a workshop next week for kids where they will do face painting, so take a look at their website for more information.
What an awesome initiative!