I’m a Capeverdean native living in Denmark, currently studying my engineering master degree in Sustainable Design. I am married to a Dane and we have 2 little princesses. I hope this blog inspires you in multiple ways. Feel free to leave a comment or follow me on social media!

In Her Universe 02 - Phine Raun

In Her Universe 02 - Phine Raun

Fast fashion has become a defining characteristic of today’s textile and clothing industry. It is a combination of high-speed production, just-in-time manufacturing, and over consumption.

After a long period in which design was mainly focused on aesthetics, form and functionality, we now perceive that the interest in applying design to creating social value is increasing. Thus, over the last decade, designer’s attention towards social issues has changed progressively.
Within the last few years, particularly small, ethical and ecologically fashion companies are creating new approaches for the design process and helping solve the paradox of consumption, business and sustainability by introducing new initiatives within the fashion business.  These sorts of initiatives hold potential to transform fashion industry in a new way, offering an expended view of the reality of sustainability practice that exists outside the boundaries in which designers, manufacturers and retailers currently uses. There are indeed many strategies that can be adopted to minimise environmental impact within the design and production of fashion. Several examples of these strategies are: re-use waste materials, recycle, up cycle, re-thinking designs for the entire fashion life cycle, repair and remodel, recreate, reduce, use of ecological materials or mono materials, design for delight, use new technology, longer lasting fashion and multifunctional clothes.

Today, IN HER UNIVERSE would like to invite you to hear a story of a fashion designer who is working with sustainable designs by implementing the slow fashion and up-cycling of material approach within her creations.

Phine Raun had an Universe inside her waiting to be explored. An universe where fashion designs are translated into  beautiful ready-to-wear focusing on slow fashion approach that at the same time attempt to minimize the social, local, ethical and environmental impacts.

 Her one of a kind designs, always displays a vintage twist, which brings to her signature style after 15 years in the fashion industry. Phine Raun’s vision is to break the mind-shift of the industry and develop new slow fashion concepts. She wants to bring back local production to Copenhagen, which will happen at her new atelier at SLOW Fashion 1123. Upcycle is the golden key word – as Phine Raun is always busy experimenting and developing new ideas of how to upcycle post-consumer clothing and waste, into new design value. Sustainability is the new future-thinking, and she believes all designers need to take more responsibility of this creative and paradox industry. ’Slow Fashion is the New Fashion’.

The  'One of a Kind' collection

The concept takes you back to the 1970’s style mixed with some groovy vibes and individual styling. Phine Raun vibrates vintage fashion mixed with a modern twist! The ‘One of a Kind’ mid drift top is upcycled from secondhand jeans and lined with retro bedsheets. 

  crochet sjal by @acpcrochet and denim pants @othervintageofficial

 crochet sjal by @acpcrochet and denim pants @othervintageofficial

"Since I started working with upcycling and sustainability, I’ve implemented that all my vintage designs are either made from upcycled or a combination between upcycled and organic / fair trade materials. I travel around to my local shops to find the best and unique materials, which I can reuse and remake beautiful ‘One of a Kind’ slow fashion designs." 

"My message to the world is: only buy clothing, you know you will love again and again".

'Love and Lemons' dress

  Photography by: @inezdawczyk stylist @phineraun and slow fashion design @phineraunofficial.

 Photography by: @inezdawczyk stylist @phineraun and slow fashion design @phineraunofficial.

The dress from the ‘Love & Lemons’ collection is upcycled from 1960’s vintage bedsheets, lined with organic cotton and filled with lots of beading embellishments. 

“Sustainability means to me, that we have to rework new ways & reuse materials, work better with ethical, social and environmental impacts – as we need to care more about the people and the planet. It doesn’t only apply to the fashion world. It goes for all over the world: from fashion to the food industry. For the fashion world, where I’m involved I highly believe that it is important to reuse & rethink, instead of only producing poor quality and negative impact clothing. Phine Raun believes ‘Slow Fashion is the New Fashion’.”- Phine Raun

Photographer: Inez Dawczyk ; Model: Noelia Fonseca ; Designer ,MUA & Stylist: Josephine Raun

Crochet by: @acpcrochet, denim pants and accessories by @othervintageofficial 

 Phine Raun's Fashion Designs will be available for sale from 2017 but in the meanwhile if you are interested in hearing more and follow the brand's trajectory, you can take a look at Phine Raun's website and social media accounts: Josephine Raun ; www.slowfashion1123.com ;www.phineraunfashiondesign.com ; @phineraun  ; @phineraunofficial

With Love,

Noe

AMOV

AMOV

YOURS AGAIN

YOURS AGAIN