In Her Universe 02 - Phine Raun
Fast fashion has become a defining characteristic of today’s textile and clothing industry. It is a combination of high-speed production, just-in-time manufacturing, and over consumption.
After a long period in which design was mainly focused on aesthetics, form and functionality, we now perceive that the interest in applying design to creating social value is increasing. Thus, over the last decade, designer’s attention towards social issues has changed progressively.
Within the last few years, particularly small, ethical and ecologically fashion companies are creating new approaches for the design process and helping solve the paradox of consumption, business and sustainability by introducing new initiatives within the fashion business. These sorts of initiatives hold potential to transform fashion industry in a new way, offering an expended view of the reality of sustainability practice that exists outside the boundaries in which designers, manufacturers and retailers currently uses. There are indeed many strategies that can be adopted to minimise environmental impact within the design and production of fashion. Several examples of these strategies are: re-use waste materials, recycle, up cycle, re-thinking designs for the entire fashion life cycle, repair and remodel, recreate, reduce, use of ecological materials or mono materials, design for delight, use new technology, longer lasting fashion and multifunctional clothes.
Today, IN HER UNIVERSE would like to invite you to hear a story of a fashion designer who is working with sustainable designs by implementing the slow fashion and up-cycling of material approach within her creations.
Phine Raun had an Universe inside her waiting to be explored. An universe where fashion designs are translated into beautiful ready-to-wear focusing on slow fashion approach that at the same time attempt to minimize the social, local, ethical and environmental impacts.
Her one of a kind designs, always displays a vintage twist, which brings to her signature style after 15 years in the fashion industry. Phine Raun’s vision is to break the mind-shift of the industry and develop new slow fashion concepts. She wants to bring back local production to Copenhagen, which will happen at her new atelier at SLOW Fashion 1123. Upcycle is the golden key word – as Phine Raun is always busy experimenting and developing new ideas of how to upcycle post-consumer clothing and waste, into new design value. Sustainability is the new future-thinking, and she believes all designers need to take more responsibility of this creative and paradox industry. ’Slow Fashion is the New Fashion’.
The 'One of a Kind' collection
The concept takes you back to the 1970’s style mixed with some groovy vibes and individual styling. Phine Raun vibrates vintage fashion mixed with a modern twist! The ‘One of a Kind’ mid drift top is upcycled from secondhand jeans and lined with retro bedsheets.
"Since I started working with upcycling and sustainability, I’ve implemented that all my vintage designs are either made from upcycled or a combination between upcycled and organic / fair trade materials. I travel around to my local shops to find the best and unique materials, which I can reuse and remake beautiful ‘One of a Kind’ slow fashion designs."
"My message to the world is: only buy clothing, you know you will love again and again".
'Love and Lemons' dress
The dress from the ‘Love & Lemons’ collection is upcycled from 1960’s vintage bedsheets, lined with organic cotton and filled with lots of beading embellishments.
Crochet by: @acpcrochet, denim pants and accessories by @othervintageofficial
Phine Raun's Fashion Designs will be available for sale from 2017 but in the meanwhile if you are interested in hearing more and follow the brand's trajectory, you can take a look at Phine Raun's website and social media accounts: Josephine Raun ; www.slowfashion1123.com ;www.phineraunfashiondesign.com ; @phineraun ; @phineraunofficial.