in Her Universe 03 - Simona Uvarovaite
Did you know that the manufacturing of denim is one of the most poluting and destructive of the environment? Most of us don’t give much thought about where our clothes come from and are often only concerned with price and style. But what about the environmental issues? Have you ever thought about the amount of resources that are used to produce denim?
The life cycle of denim starts with cotton. In order to grow cotton, huge amount of water is required which then result in extreme amounts of water use, 1500 gallons for one pair of jeans, to be more precise. On the other hand, in order to make denim you also need a lot of cotton. Besides, the cotton plantation when is not organically grown, will be drenched in toxic pesticides to protect them from insects and weeds. What about the colours of those jeans you love so much? Did you know that in order to achieve the correct blue shade, the denim is submerged in basins of synthetic indigo? Specially in developing countries where many regulations are not reenforced and usually is where the production takes place. Moreover, apart from dyeing the fabric, the stone washing or distressing of the denim is achieved by repeated washing and rinsing and bleaching, chemical blasting with such toxic substances such silica, dye stripped or bleaching procedures which are toxic and dangerous for the workers. Can our environment reallytolerate those gallons of water used just to produce denim? Do we really need that another pair of jeans?
Luckily many up coming companies are triving to solve this issues by producing friendly denim using organic cotton and more eco friendly ways of distressing the fabric. An example is by using ozone to fade the denim. Some designers are striving to solve the problem in another way by recycling old denim, re-styled and shaped it into new and creative fashion designs. It is clear that this kind of solution certainly cannot be ignored.
NOE3OU decided to have a chat with Simona Uvarovaite, which is the founder and the designer behind the brand Yours Again. Recently Yours Again introduced a new remade denim accessory line, made from upcycled denim from production leftovers or those pairs of jeans, that could not be used for garment production. Even though they work with patterns designed to produce very little waste, waste is still inevitable in the production process. The collection is indeed already available online. You can take a look here.
The accessory line was born as an idea to minimize waste of recycled denim in their production process. As a designer and being a part of the fashion business, Simona feels responsible to design in a way that helps sustain the environment instead of destroying and trashing it. She believes in sustaining quality of secondhand discarded clothing, because it is possible to do.
"The reason most designers choose new materials, it is simply because it is the easiest solution. Massively produced low quality clothing has taken over most of the market which will inescapably result in secondhand clothing crisis – clothes will simply not ‘survive’ a second life. And I believe this is a very important part of sustainability – protecting and using what we already have instead of producing and consuming new. " Simona Uvarovaite
Simona have therefore chosen to work with denim, because it is more durable compared to most other textiles. Moreover, secondhand preloved denim tells a story – it creates its own patterns and gets a nice worn out look. Yours Again collection are small, however very thoughtfull and thought-through. The idea behind it is to bring statement pieces that would not go out of trend for many seasons, would fit multiple outfits and would become an essential part of a wardrobe. After all, denim is timeless and trendy!
Sustainability is seen a core value to Simona therefore, she is constantly looking for ways and solutions to reduce Yours Again impact on the environment. The brand aim to use secondhand, discarded materials only and hopefully one day become a Zero waste brand, using Zero new resources.
Message to the world: "Look around you – you might already have what need". Simona Uvarovaite
This kind of solutions and ways to deal with the denim production and pollution issues leads us to acknowledge that It is indeed the responsibility of the consumer to search these enlightened businesses out there as well as checking for labels such as Fair Trade and Global Organic Standard certification and the Recycling logo.